Hyaluronic Acid is doubtlessly one of the most hydrating ingredients for our skin thanks to its unique ability to retain moisture. This super ingredient is naturally produced by our body to maintain natural moisture levels, but its production starts decreasing due to ageing, harmful foreign aggressors and environmental factors. Adding Hyaluronic Acid to our skincare routine may actually be the key to revealing a smoother and more hydrated complexion, and achieving healthier skin. 

  • What is Hyaluronic Acid?

Hyaluronic Acid is a humectant – a substance that retains moisture – naturally produced by the body. Humectants are essential as they work to moisturise the skin and keep it hydrated. 

Hyaluronic Acid id constantly renewed by the body cells because of its rapid degradation, but its renewal tends to slow with age and exposure to external aggressive agents. To prevent this, add Hyaluronic Acid to your skincare routine as it helps revitalise the skin, minimise the appearance of ageing signs, and repair the skin barrier.

Being naturally present in the body, Hyaluronic Acid is compatible with all skin types, including sensitive and particularly suitable for dry and mature.

  • Why should you use Hyaluronic Acid?

Hyaluronic Acid is the key molecule involved in skin moisture and it has the unique capability to retain many times its own weight in water. Skin ageing is frequently associated with loss of moisture, leading to a damaged skin barrier in need of nutrition and care.

Using Hyaluronic Acid becomes a must when you want to enhance and protect the skin barrier, repair skin damages caused by overexposure to free radicals, and keep the skin moisturised and water locked in. Applying serums enriched with Hyaluronic Acid to benefit from an instantly replenishing feeling and hydration boost in an all-natural way.

  • What does Hyaluronic Acid do?

Hyaluronic Acid is a natural humectant that attracts water and retains moisture. Skin feeling tight, looking flaky and dehydrated, or papery to the touch are red flags of a damaged skin barrier. Hyaluronic Acid penetrates into the deepest layers of the skin to increase the skin moisture, replenish the skin cells, and smooth fine lines. This super hydrator acts to deliver an immediately visible look of smoothness, suppleness and firmness.

  • Who should use Hyaluronic Acid?

Hyaluronic Acid is a natural component of our skin, making it suitable and safe for all skin types, it enhances moisture content and revitalises the skin’s outer layers. 

Its highly hydrating properties make it particularly beneficial for dry and dehydrated skin, while its unique capability to keep water locked, addresses skin prone to ageing signs. 

Dehydration and lack of water are two of the major causes of fine lines and wrinkles, Hyaluronic Acid contributes to replenishing skin cells and repairing the skin barrier, it also boosts the production of collagen and elastin, increasing skin elasticity and revealing a firmer and softer complexion, thus reducing the appearance of fine lines.

  • How does Hyaluronic Acid act on the skin?

Hyaluronic Acid acts as a magnet inside the skin, attracting water molecules and increasing the water content of the skin cells. When Hyaluronic Acid is applied to the skin surface it generates a protective layer, absorbs moisture, hydrates the skin and fills in fine lines. It also stimulates collagen production, thus making the skin feel softer and smoother.

Hyaluronic Acid is also involved in wound healing and inflammation relief, it soothes redness and irritation and for this, it works particularly well with Aloe Vera – a medicinal plant with anti-inflammatory, anti-bacterial, skin barrier protector and wound healing properties.

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Discover our Hyaluronic Acid serum



87% feel their skin softer and fresher * 
+ 108.3% increase in moisturising level** 
*tested over 50 people over 4 weeks of use (ref) 
**T1h over 10 women dry skin (ref)


Juncan, A. M., Moisă, D. G., Santini, A., Morgovan, C., Rus, L. L., Vonica-Țincu, A. L., & Loghin, F. (2021). Advantages of Hyaluronic Acid and Its Combination with Other Bioactive Ingredients in Cosmeceuticals. Molecules (Basel, Switzerland)26(15), 4429. 

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