Why Night? 

Inur Night is when the natural skin regeneration process happens. It is essential to support our body in its natural functions and take advantage of this time. At night, our skin enters the regeneration mode, and between 11pm and midnight the highest number of cell divisions occurs.  

The skin cell renewal process provides optimal conditions for our skin to absorb active ingredients. As a result, it is vital to nourish our skin with the best natural ingredients that can support skin regeneration process.

In addition, collagen production increases at night and the body helps to regenerate any collagen lost throughout the day. At night there is also the highest level of moisture loss, and in order to prevent Trans Epidermal Water Loss (TEWL), it is important to lock-in moisture with highly hydrating natural ingredients like Aloe Vera and Hyaluronic Acid.

We always strive to operate

with respect to our community, to our body, as well as to science and nature. 

without bias we are committed to offering a system that allows to experience a real change overnight. 

with empathy we listen and understand the needs of our community and continually seek new ways, approaches, and product solutions to meet them. 

with pride and dignity we do not put our name to anything we do not believe in or can credibly prove.

Aloe Vera